Mobile application has become increasingly important for large as well as small businesses. These applications provide a method for the user and the businesses to stay connected in their daily usage. With the increase in use of smartphones all over the world, we all can agree that we spend a major part of our time with our phones. Our phones are filled with loads and loads of application and we consistently make use of these applications in one way or the another. Whether it be to order food, book a cab or shop online, we do all of this with a piece of technology in our hand.
Mobile Applications Marketing
Mobile phones have become the perfect marketing platforms for businesses. Through a smartphone, businesses can offer their services in a much more compact, fast and easy to operate way. However, the thing of concern is how to make an application that everybody loves to use. We all know that not all applications are great; some look great but don’t function great, while some may have great functionality but no good user interface to let the user use it. The best applications combine user interface (UI) and user experience (UX), and these applications are costly to say the least.
Mobile App Development
When you are going to get an application developed, unless you are yourself a developer, you have to look through multiple things. First of all, you have to choose whether you will get your application made from a freelancer or an app development company. Both of their own perks and advantages over one another.
Overseeing the costs of development
An experienced freelancer may provide you with uniqueness and cost you less, but being a single individual at work, the application development process may take a long time depending on the size of the app. On the other hand, an app development agency can offer you professionalism, all the documentation and a readily available application at the right time, but may cost you a fortune, depending upon the size of the application.
Other than this, you also need to device on which mobile platforms is your app going to be available. While your application might look the same on both Android and iOS, their development process in the background can be quite different. Android has a wide range of devices that it operates on, controlled by different companies. Each of these companies also run their own skins or themes based on Android, which further complicates the development process. It is impossible to create an application that works equally on each set of hardware and screen size. You can only target a specific range of devices. On the other hand, iOS is much more controlled in nature, with only a limited number of devices running it at any time. This makes the development process much easier for the development team and cuts your cost. However, you have to select whether you would go for Android at a higher price point, but more market coverage, or iOS at a lower price point, but small yet premium user coverage.
You might go for both the platforms if you are already an established business and wish to reach as much audience as possible. The second thing that you should look over while discussing your budget is the complexity of the application. If you are an e-commerce company, you probably want an application that can display all your products categorically, has a connection to a central database, have a login portal, allow crucial information such as debit cards, credit cards be confidential and have a large payment system. All of this is necessary, alongside a good user design, to actually provide a great UX to the user. However, none of this is cheap. Each added functionality means that you have to pay more to get it done. The size and complexity of an application greatly contributes to the cost to develop an app.